Seeing customers as individuals via intelligence and data
Posted by Charles Randall in Customer intelligence on Sun, 06/09/2009 - 08:57
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- E-retailing turned the customer into a cog in the sales machine; faceless, anonymous and unloved
- Every time your customers interact with you they leave a trace which can reveal secrets about them
- Most of this data sits on its own in systems, unconnected and unanalysed
- The uses of analytical customer intelligence stretch way beyond just being used to promote products
- Analytical customer intelligence allows larger businesses to turn their gaze outward at their customers in ways never before possible
For many businesses, customers are mere anonymous cogs in the sales machine. So how can firms better use data to see each customer as an individual and understand what they truly desire?
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