Omniture CEO Josh James departs suddenly from his role, only months after a takeover by Adobe. With Adobe admitting "Omniture was made in Josh’s image", what next for the web analytics firm?
Adobe's takeover of web analytics champion Omniture has entered a new phase as Josh James, founder and CEO of Omniture, unexpectedly announces his departure from the joint firm.
James’ departure comes just nine months after Adobe acquired the firm he founded for $1.8 billion. The reason for James decision was not disclosed, but it comes only weeks after he told MyCustomer.com of his vision for the firm going forward.
The news comes after Adobe announced that all products that were previously branded as Omniture would now be branded Adobe. Also, the overall Omniture brand will transition to being an ingredient brand (for example, Adobe SiteCatalyst, powered by Omniture).
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