Social media monitoring: The tips and tools to get it right
Jennifer Major examines what current social media analysis tools are available and how these can benefit organisations looking to maximise this rich vein of market intelligence.
Social media sites make up at least half of the top 20 websites in most regions of the world. This has left companies, that primarily judge the health of their brands in the online world by web statistics and click-through rates, in real need of rethinking their social media strategies.
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