The web-based London Athletes Social Mania application allows users anywhere to analyse Olympic-based tweets.
Interactive data visualisations and advanced text analytics capabilities within the platform provide instant insight into top trending athletes and phrases, including the positive or negative sentiment associated with those tweets.
Users can also view all of the trending tweets around the games, including the phrases being used the most as well as browse most popular athletes by sport or country, based on tweets.
Syed Mahmood, product marketing manager at TIBCO Spotfire, said: “Twitter is the dominant social media channel for fans and athletes to cheer, vent, and interact with the daily and hourly excitement coming out of London.
“Because of our partnership with Attivio, we can offer any fan, from anywhere in the world, an opportunity to look beyond ‘medals won’ and really get involved in what’s being said, whether it’s about a current or former athlete, a particular country, or the latest faux pas in London.”