Twitter analytics tools would drive social investment
Posted by Rachel Fielding in Customer intelligence, Social CRM on Mon, 06/02/2012 - 02:04
Tweet
The introduction of analytics to Twitter brand pages will allow brands to optimise their campaigns more effectively and could result in more investment in the platform.
More...
Erica Anderson, Twitter's manager for news and journalism, hinted that Twitter is set to unveil a number of new tools for brand pages in the next few months that will allow brands to more accurately monitor the reach and effect of each tweet published.
PR and social media agency Punch Communications believes that while the tools sound similar to ones already available, the data will have added weight given that it is coming from a primary source, rather than a third party application.
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
- login or register to post comments
- Add to a social bookmarking site
