Ubisoft gambles on RightNow to engage customers

Posted by slauchlan in Technology on Thu, 02/07/2009 - 05:59
  • Ubisoft extends six-year relationship with RightNow Technologies
  • 64% of gamers are now finding the support they require
  • Call centres don't satisfy the need for gamers to access assistance seamlessly
  • Gaming is attracting new demographic groups.

Ubisoft, whose roster of gaming titles includes Prince of Persia and Splinter Cell, has extended a six-year relationship with on-demand software provider RightNow Technologies to provide voice self-service, alongside the web-based helpdesk and email management services already provided.

Using keyword-triggered voice recognition, Ubisoft's gamer community can search the company's knowledge repository of hints and technical queries, allowing users to keep playing while receiving real-time help on demand.

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