Webtrends makes "important directional change" with acquisition
Webtrends has acquired Transpond to enable marketers not only to measure and analyse their online performance but also create and manage applications that run across the web, social media and mobile devices.
Transpond’s software has been renamed Webtrends Apps and will be integrated into the firm’s existing tools for measuring, managing and analysing social media activity. Webtrends also sees the acquisition as complementary to its purchase of Widemile last year, which is now called Webtrends Optimizer and helps to enhance ‘landing’ or ‘lead capture’ pages.
Webtrends’ social media product manager Justin Kistner told OregonLive.com: "This is an important directional change for the company, which has been historically focused just on measurement."
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