Customer retention

It's a general marketing truth that generating new customers is more expensive than ensuring repeat business through high customer loyalty. Customer retention is an important part of any customer experience program and you might also want to look at our section on customer satisfaction.

Gartner: CEO priorities shifting from cost-cutting to customer retention

2010-03-30 10:29

Management will shift focus from cost-cutting towards retaining customers and improving existing relationships, according to Gartner.

Customer retention strategies: How to keep churn in check

2010-03-22 09:13

Customer acquisition may be a growing priority but any business that doesn't have retention under control is heading for trouble.