A different ball game: Is CRM coming to sports?

Posted by Kristian Gotsch in Customer experience on Mon, 28/09/2009 - 06:00
  • Sports clubs are pursuing various 'off the field' strategies, ranging from online fan communities to loyalty programmes
  • The concept of loyalsticity and why it is important to sports clubs
  • How to implement a successful loyalsticity programme
  • The benefits when playing the long-game

Sports clubs are investing in off-field strategies to create loyalty programmes and fan-based communities but, as Kristian Gotsch explains, many are still hesitant about investing in 'complex' CRM initiatives. But could this be about to change?

 

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