IBM and the analytical Cloud
IBM has combined two of its e-commerce offerings into a single online analytics package.
The IBM Coremetrics Digital Marketing Optimization Suite is the result of the merger of its Coremetrics Web analytics software with its Unica digital marketing package.
IBM acquired both firms last year to be part of IBM's recently launched Smarter Commerce practice. It purchased Unica in August for $480 million and Coremetrics in June for an undisclosed amount.
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
- login or register to post comments
- Add to a social bookmarking site
