a Sift Media publication

Marketing

Marketing is an integral process to any customer relationship management strategy.

If you’re looking for anything to do with traditional marketing, digital marketing, email marketing, search marketing, experiential marketing, advertising, brand management or customer acquisition, you’ve come to the right place.

 

How challenger brands and leadership will help firms thrive

- 296 reads

Marketing self-regulation: Time for a shake-up?

- 240 reads

What is customer engagement?

- 5935 reads

In the duck house: Parliament's lessons for marketers

- 129 reads

Close more sales no matter what the economy

- 96 reads

Email marketing leads customer engagement efforts

- 2042 reads

Adapting brand communication in a tough market

- 241 reads

Marketers should reconsider pricing and think behaviourally

- 399 reads

Speak your mind: 10 quick tips on starting a blog

- 306 reads - 2 comments

Is an over-abundance of promotions undermining customer loyalty?

- 235 reads

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Customer strategy poll

What are your strategies for success in the credit crunch?
Concentrating on existing customer retention
6%
Focusing more on acquiring new business
6%
A mixture of customer retention and new business acquisition
81%
We don't have a specific strategy
6%
Total votes: 16