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Marketing

Marketing is an integral process to any customer relationship management strategy.

If you’re looking for anything to do with traditional marketing, digital marketing, email marketing, search marketing, experiential marketing, advertising, brand management or customer acquisition, you’ve come to the right place.

UK set for "most comprehensive" online ad regulation in the world

2010-09-02 02:08 - 2 comments

The UK is to introduce one of the world’s most ambitious attempts to police online marketing next year when the Advertising Standards Authority starts regulating messages.

Alterian plots Intrepid adventures in social marketing

2010-09-02 02:00

Alterian has further expanded its influence in the social media space by acquiring social media analytics consultancy Intrepid.

How to market sustainability to meet consumer demands

2010-08-30 01:25

Sandra Horlings explains how brands are bridging the gap between branding, sustainability and consumer demands.

Reports of TV advertising's death greatly exaggerated

2010-08-25 02:27

Although a mere 14% of viewers watch commercials on pre-recorded programmes without fast-forwarding, TV remains by far the most memorable form of advertising.

Web users dismiss online adverts as "unappealing and intrusive"

2010-08-25 02:25

Rather than having an impact, most web users find online adverts intrusive, repetitive, unappealing and cheap, according to research.

Affiliate marketing prospering during downturn

2010-08-24 02:34

The continuing difficult economic climate will lead to savvy affiliate marketing networks accounting for 8% of total UK online retail sales this year.

Gartner: Mobile coupons to become critical to customer retention

2010-08-24 02:01

Digital promotions are increasingly critical to customer acquisition/retention, with mobile device-based coupons to become key to retaining the most valuable.