Marketing

Marketing is an integral process to any customer relationship management strategy.

If you’re looking for anything to do with traditional marketing, digital marketing, email marketing, search marketing, experiential marketing, advertising, brand management or customer acquisition, you’ve come to the right place.

 

Analyst forecasts double-digit growth for online retail

2010-03-10 14:08
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Marketers must develop a multichannel sales and marketing strategy to take advantage of the growth, according to Forrester Research.

Direct marketing limits abolished in the UK

2010-03-09 11:21
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Royal Mail has agreed to remove existing caps on the amount of direct marketing material that postal workers can deliver to households.

Web and mobile critical for brand awareness - study

2010-03-04 10:31
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Marketers must develop multimedia strategies across a range of channels to build brand awareness, but mobile internet is the one to watch.

Epic fail! Five marketing campaign flops to learn from

2010-03-04 04:59
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Benjamin Dyer looks at the lessons to be learned from his top five marketing campaign blunders.

More than just marketing: Using YouTube for customer engagement

2010-03-01 05:37 - 1 comment
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YouTube's Bruce Daisley discusses the innovative ways that the video sharing site is being used to engage with customers.

The seven secrets to rescuing your brand from a crisis

2010-02-26 05:20
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Is there an art to rescuing your brand reputation from a crisis? Judith Ingleton-Beer outlines the seven secrets to containing the damage.

TED talks: Seth Godin on connecting with customer tribes

2010-02-25 08:24
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Seth Godin discusses how the internet has heralded the end of mass marketing - and provided the catalyst for the re-emergence of 'tribes'.
Video

Gartner: Four CRM trends to watch - and how your firm must respond

2010-02-22 13:07
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With CRM high on the agenda again this year, Gartner has outlined its CRM predictions for 2010 and beyond.

How to create a successful loyalty scheme

2010-02-22 05:30
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Gareth Mitchell-Jones looks at what it takes for a company to design its own loyalty scheme from the ground up.

The CRM and social media lessons of Virgin Galactic

2010-02-19 05:20
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Virgin Galactic president Will Whitehorn discusses the firm's remarkable journey and the part that customer insight and web marketing have played.
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How is marketing changing?

What is tribal marketing and how can it be used? Find out here.