a Sift Media publication

Marketing

Marketing is an integral process to any customer relationship management strategy.

If you’re looking for anything to do with traditional marketing, digital marketing, email marketing, search marketing, experiential marketing, advertising, brand management or customer acquisition, you’ve come to the right place.

Behavioural advertising legislation: We're using a sledgehammer to crack a nut

10/02/2012 - 01:12

With the EU cookie compliance act coming into full force in May, Jonathan Erwin calls for some common sense.

Channel integration and the customer experience: What's going wrong?

09/02/2012 - 01:29

MyCustomer caught up with Gary Roberts of Pitney Bowes Software to examine the barriers organisations face when integrating channels and what lessons can be learned.

Is talk of a marketing-sales fusion debating the wrong issue?

09/02/2012 - 01:23

Will marketing have to merge into the sales function if it is to have a future? That's not the question we should be asking, says Nicholas Watkis.

Social media: 7 ways to drive interactions for leads - and measure them

09/02/2012 - 01:09

Danyl Bosomworth explores how to increase web interactions with social media and content.

New tool promises real social media results for SMEs

09/02/2012 - 01:01

A new launch is promising SMEs a full arsenal of tools to create success no matter what their knowledge of or experience with social media marketing.

CRM: What can Sainsbury’s tiger bread tale teach us?

08/02/2012 - 01:04 - 1 comment

Why has Sainsbury's reply to a child's letter struck a chord with us? And can we all learn something from this tale?

Seven super lame customer metrics – and four super awesome ones

06/02/2012 - 01:08

Analytics hero Avinash Kaushik shares his expertise with MyCustomer.com.

Social search and the customer experience: The perfect match?

03/02/2012 - 01:01 - 1 comment

Will social search take hold and redefine the nature of marketing, ecommerce and the digital customer experience?

Paid search to account for half of online advertising expenditure in 2012

01/02/2012 - 01:04

Advertisers who choose paid search are likely to see a better return on their investment this year, a new report suggests.

Retailers' privacy policies inadequate and unfriendly for customers

30/01/2012 - 01:22

Four out of ten of the UK’s biggest online retailers fail basic customer friendliness tests when it comes to their privacy policies and don’t comply with new EU Data Protection legislation.