Marketing

Marketing is an integral process to any customer relationship management strategy.

If you’re looking for anything to do with traditional marketing, digital marketing, email marketing, search marketing, experiential marketing, advertising, brand management or customer acquisition, you’ve come to the right place.

 

Social search and the customer experience: The perfect match?

03/02/2012 - 01:01
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Will social search take hold and redefine the nature of marketing, ecommerce and the digital customer experience?

Paid search to account for half of online advertising expenditure in 2012

01/02/2012 - 01:04
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Advertisers who choose paid search are likely to see a better return on their investment this year, a new report suggests.

Retailers' privacy policies inadequate and unfriendly for customers

30/01/2012 - 01:22
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Four out of ten of the UK’s biggest online retailers fail basic customer friendliness tests when it comes to their privacy policies and don’t comply with new EU Data Protection legislation.

Email marketing boosted by rise in cross-channel campaigns

30/01/2012 - 01:03
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The rise of cross-channel marketing helped to fuel growth in email, propelling the UK market for email marketing platforms and services to a value of £388 million in 2011.

Facebook announces £4.2m advertising freebie to EU SMEs

26/01/2012 - 01:11
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Social network Facebook is to offer £4.2m worth of free advertising to small businesses across Europe.

Marketing is broken! But here are five ways to fix it

26/01/2012 - 01:10 - 1 comment
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What's wrong with marketing?! Danyl Bosomworth explains and shares five ways to start your brand revolution in 2012.

MyCustomer.com members offered discount for social media analytics workshop

25/01/2012 - 01:57 - 1 comment
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MyCustomer.com is pleased to offer members a 10% discount from an upcoming social media analytics workshop in London.

If your marketing isn't building relationships it's being overlooked

23/01/2012 - 01:14
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Stefan Boyle explains how to build relationships with your clients and prospects and why adding value should be a vital component of your marketing.

Social advertising ignored by a third of "unconvinced" marketers

23/01/2012 - 01:11
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Scepticism of the benefits of social advertising means that a significant number of UK marketers have no social advertising plans.

CRM in 2012: The expert predictions

19/01/2012 - 01:08 - 1 comment
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CRM guru Paul Greenberg tells MyCustomer.com about his predictions for the world of CRM.
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