a Sift Media publication

Marketing

Marketing is an integral process to any customer relationship management strategy.

If you’re looking for anything to do with traditional marketing, digital marketing, email marketing, search marketing, experiential marketing, advertising, brand management or customer acquisition, you’ve come to the right place.

Five tips for using Pinterest in B2B marketing

17/05/2012 - 01:31

Chris Russell provides five tips to capitalise on the third largest social network in the world.

Consumers happy to trade personal data for loyalty rewards

16/05/2012 - 01:09

Over three quarters of consumers admit they don’t like giving out personal details to companies unless it is through an established loyalty scheme, new research has shown.

Facebook isn’t working for marketers, says Forrester analyst

16/05/2012 - 01:04

“Marketing on Facebook doesn’t work very well, and marketers can’t count on things improving anytime soon”, says Forrester analyst Nate Elliott.

Adobe eyes ecommerce and social communities with new tools

15/05/2012 - 09:30

Adobe has unveiled a series of new web experience management tools to coincide with its Digital Marketing Summit in London.

Infographic: How social media is changing the landscape of customer service

15/05/2012 - 01:13

How is social media changing the landscape of customer service? All is explained in this infographic from Our Social Times.

CRM vs vertical marketing solutions: Which one is right for you?

15/05/2012 - 01:10

CRM has an image problem, says Andrew Hayward - and as a result businesses are mistakenly thinking that traditional vertical point specific solutions best fit their needs.

Digital marketing industry slow to adopt mobile channels?

15/05/2012 - 01:00

Despite the growth of smartphone ownership, new research has revealed marketers are still slow to adopt mobile channels.

Sapphire: Over to Lars for the Cloud forecast

14/05/2012 - 19:36

SAP's new head of Cloud strategy will be pitching the company vision on Tuesday as it emerges one offering had a narrow escape...

"No excuse" for being unable to measure social media ROI

14/05/2012 - 01:17

Nearly half of marketers are concerned about demonstrating the value of social media, with nine out of ten admitting that their ability to measure ROI isn’t up to scratch.

Facebook and Google to be "front and centre" in social search

14/05/2012 - 01:15

Report forecasts that it won't be enough for websites to simply be relevant, they also need to demonstrate qualities that attract social validation and promotion.