Advertising Standards Authority slams Groupon for misleading deals
Posted by Rachel Fielding in Marketing on Thu, 08/12/2011 - 01:12
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Discount website Groupon has come under fire from regulators for deals advertised on its site – bringing the number of ASA breaches from the company up to 50 in 2011, the Guardian reports.
These latest breaches of the advertising code – Groupon's 49th and 50th this year – come days after the Advertising Standards Authority referred the deal-of-the-day website to the Office of Fair Trading. The ASA made the referral after 48 breaches in 11 months, asking the OFT to investigate concerns including running unfair promotions and the exaggeration of savings that can be made.
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