Betfair gets to the bottom of QR advertising with volleyball campaign

The firm is pasting Quick Response (QR) codes on the bikini bottoms of two of the competition’s stars, so that whenever ‘spectators’ take a picture of their rears with a smartphone, it will link the user through to the company’s website.

 

Andy Lulham from Betfair, said: “There is huge interest in beach volleyball and we want to ensure that our advertising campaign is seen and remembered by as many sports-fans as possible.

 

“As far as we’re aware this is the first time QR codes have been used in in-play sports advertising and what better way to test its effectiveness than by putting them on one of the places that is likely to get photographed the most.”

 

Zara Dampney and Shauna Mullin, who are ranked 26th in the world, will take part in the London 2012 test tournament at Horse Guards Parade from August 9-14, where their new sponsorship deal is sure to attract more attention to them.

 

Here’s hoping they don’t crack under the pressure.