Digital advertising soars - but strategies more important than ever
Digital advertising expenditure has risen by 47% during the first half of the year, driven primarily by growth in online audiences in China and the Middle East.
According to the tenth issue of advertising technology firm the Rubicon Project’s ‘Online Advertising Market Report’, revenues, traffic volume and CPM or cost per thousand impressions also increased by an average of 25% in April compared with the first quarter of this year.
Kara Weber, the Rubicon Project’s vice president of marketing, said: "Ad spend and revenue have both been strong and growing in 2010. Given the proliferation of solution providers and industry players to the market, all working to increase the flow of revenue from offline to online, this increase is no surprise."
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