eBay announces Facebook integration to support social shopping
Posted by Rachel Fielding in Marketing, Social CRM on Fri, 14/10/2011 - 01:27
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Auction site eBay is to integrate Facebook into its global commerce platforms allowing retailers to connect with consumers and offer new social shopping experiences – in a move that make eBay’s ecommerce more attractive to merchants.
Announced at eBay’s Innovate Developer Conference in San Francisco, the integration of Facebook’s new Open Graph functionality into eBay’s X.commerce, Magento and GSI global commerce platforms will allow users of these platforms to add social features themselves, without having to go through third party software vendors.
The tie up means retailers will be able to easily add Facebook sharing option to their sites, including new 'want' and 'own' buttons that will give customers more flexibility to express their connection with products than the Like button, in a move that looks set to open up new social shopping experiences for millions of consumers and retailers of all sizes, from small business entrepreneurs to national and global brands.
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