Eloqua, a marketing automation company, has announced the launch of a Pinterest component for the Eloqua AppCloud, allowing marketers to share their content across the social media platform.

Using the Pinterest component, marketers can embed the ‘Pin It’ and ‘Follow’ buttons to their landing pages, making it possible to add content to a user’s Pinterest account or follow the brand without leaving the landing page.

With the growing popularity of Pinterest, the platform offers B2B marketers the opportunity to extend their content reach, said the firm.   

Steven Woods, CTO at Eloqua, said: “We all live in a visual world and marketers know that quality of design often means the difference between content that spreads and content that stalls. The best marketers in all industries are realising this. But with any new platform, there's initial anxiety. We're making it easy for our customers to extend their reach on one of the hottest social platforms by making it simple for their buyers to ‘pin’ their high-value content.”

The Pinterest component is available in the Eloqua AppCloud from today.