Email marketing boosted by rise in cross-channel campaigns
Posted by Rachel Fielding in Marketing on Mon, 30/01/2012 - 02:03
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The rise of cross-channel marketing helped to fuel growth in email, propelling the UK market for email marketing platforms and services to a value of £388 million in 2011.
The UK market for email marketing grew by an estimated 15.5% last hear, according to research from Econsultancy published this week.
The figure includes revenue earned by email service providers (ESPs), money spent on agency services, and the cost of internal staff resources relating specifically to email.
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