EU cookie directive: 90% say customer engagement will nosedive without cookies
Posted by Rachel Fielding in Marketing on Thu, 10/11/2011 - 16:03
Tweet
Only one in ten believe marketers will be able to engage consumers successfully without the use of cookies, according to new research.
The study conducted by affiliate marketing company affilinet at ad:tech 2011 highlights a distinct lack of confidence in new laws, due to come into full effect next year. The EU cookie directive, due to come into force in May 2012, means that companies will have to comply with certain regulation on privacy and electronic communication when customers are browsing.
Only 12% of those surveyed believe that businesses will be able to engage consumers as successfully without the use of cookies. This represents a reduction from the 23% that responded to the same question asked at the 2010 show.
More...
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
- login or register to post comments
- Add to a social bookmarking site
