FTC restrictions on behavioural tracking cause concern for CRM
The US Federal Trade Commission is about to propose voluntary measures intended to curb online privacy abuses, but is also believed to be exploring whether to mandate consumer opt-outs for online behavioural tracking.
The agency is currently in the process of preparing a report, which is due to be released this autumn and will include guidelines for consumer privacy protection. Recent congressional testimony from FTC chairman Jon Leibowitz suggested that the agency also favours the introduction of measures such as a browser-based ‘do-not-track’ mechanism similar to the ‘do-not-call’ list intended to rein in telemarketers, however.
But analyst opinion is mixed as to the potential impact of any such moves on CRM and online marketing efforts.
more...
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
- login or register to post comments
- Add to a social bookmarking site
