How do you add social media into the marketing communications mix?
Posted by David Holt in Marketing, Social CRM on Mon, 07/12/2009 - 07:13
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- The starting point for planning any social media engagement is to go back to the basics
- Social media definitely opens up a wealth of communication opportunities
- Create ‘ambassadors’ for your business operating in cyberspace
- Checking and responding to your discussion groups or other online forums simply needs to be built into the working day
- Devise a centralised system for publishing content to social networking sites
With social media increasingly becoming part of the marketing mix, David Holt provides a comprehensive guide to the opportunities and issues to keep in mind when planning social media engagement.
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