How to make friends and boost sales productivity

Posted by Louise Druce in Marketing on Fri, 05/06/2009 - 15:58
  • The decline in B2B sales activity
  • Where the sales process is going wrong
  • Importance of collaboration between sales and marketing
  • The impact on budgets

CSO Insights' 2009 Sales Performance Optimisation Report is the latest industry study to confirm declines in B2B sales productivity, but how can this trend be reversed? Verity Gough suggests that rediscovering the art of team work can go a long way in helping stem the negative cash flow.

 

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