Marketing software company Hubspot has launched a dashboard web app for tracking the success of Facebook marketing campaigns.
The app also allows marketers to compare competitors’ marketing performance via analytics regarding changes in indexed pages, linking domains, Facebook fans, Twitter followers and overall grade.
Based on its existing Marketing Grader tool, launched last December, the app also allows users to make an account and track progress over time. Users will be notified of changes each time they log in, which can be shared to their company internally or via social media.
Mike Volpe, CMO at Hubspot, said: “We noticed people coming back and re-running their scores monthly, weekly, even daily. They clearly wanted to see performance over time and versus the competition, and they wanted to know which actions were improving their scores. So we built a dashboard for marketing effectiveness.”
Dharmesh Shah, CTO and developer behind several of HubSpot's Graders, said: “Marketing Grader and Website Grader before that has always been a useful tool to marketers to see where they can improve in their marketing. Now they will be able to visually analyse - and painlessly report on - their marketing in comparison to competitors, which is a huge advantage.”