If your marketing isn't building relationships it's being overlooked
Posted by Stefan Boyle in Marketing on Mon, 23/01/2012 - 02:14
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Stefan Boyle explains how to build relationships with your clients and prospects and why adding value should be a vital component of your marketing.
I have spoken to many business owners who complain that their marketing doesn’t work, how fed up they are with throwing good money after bad and getting to the end of their tether on how to grow their businesses.
The simple fact is, spending money on brand advertising is more often than not a complete waste of money...probably!
I'm sure many of you will think that statement is a bit of a kop out. But the reason it is true is because most people don't actually know whether their advertising and marketing is working as they don’t measure it.
The only way to work out if you are achieving any return on investment on any of your marketing is by firstly deciding on what outcome you expect from any expenditure or campaign. If you expect the phone to ring off the hook every time you send put a direct mail piece or place an advert, then I wish you luck! This is rarely the case.
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