Lithium Technologies receives venture capital funding boost

A $53.4m venture capital funding boost for Lithium Technologies will allow the social media marketing company to take on rivals Salesforce.com and Jive Software the company has said.

The financing, led by New Enterprise Associates and SAP's venture arm, will be used for investments in sales and marketing, geographic expansion and hiring engineers, Emeryville, California-based Lithium said today in a statement. The company's valuation wasn't disclosed.

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