Marketers embracing cross-channel campaigns but struggling with integration
Although the vast majority of UK marketers are embracing the concept of cross-channel marketing campaigns, a mere 4% are producing truly integrated ones today.
According to a survey undertaken by marketing software provider Responsys, a huge 96% of marketers are either undertaking cross-channel campaigns now or intend to over the next 12 months. Respondents defined such channels as email, mobile, social and the web and three quarters believed that their job description currently included responsibility for all four areas.
More...
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
1 comment
- login or register to post comments
- Add to a social bookmarking site
