CMOs keen to develop digital skills to increase strategy influence
Chief marketing officers (CMOs) want greater influence in setting business strategy and are increasingly keen to raise their technology IQ, according to a new study.
Heidrick & Struggles and Forrester polled nearly 200 global marketing leaders and found nearly 80% claimed they wanted to improve their influence business strategy and see improving their relationship with the senior executive team as the best path to get there. According to the research, 38% of respondents said they wanted to improve their C-level relationship building skills most.
But digital came out on top as the number one skill to improve with 40%, according to the research, yet CMOs are still prioritising relationships with CEOs and CFOs rather than CIOs. Only 30% of CMOs saw developing this relationship with the technology departments as important.
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