Marketing: Make it happen!

Posted by Nicholas Watkis in Marketing on Mon, 06/09/2010 - 00:28

The fundamental requirement for a successful business is to understand the potential customer’s problem. But how do marketers 'make it happen'? Nicholas Watkis explains.

 

The fundamental requirement for a successful business is to understand the potential customer’s problem. Customer’s have problems which they seek to resolve to make their lives easier. The job of the marketer is to identify existing and possible problems of potential customers, anticipate the resolutions that potential customers seek and by providing product and services which resolve their problems and fulfils their needs, produce income.

In theory, if the potential customer has been identified and their problems fully understood, a product or service that resolves their problem or satisfies their need should result in an automatic sale. But things are never that simple. Unless a product or service is made specifically to each individual customer’s requirement, a mass produced product or service is going to require some compromise on behalf of either the customer or the producer.
Convincing a customer to accept some compromise and to commit themselves to purchase is the process of 'selling'.
 
Having a marketing strategy, a plan and a target for sales and income are all important but they are not enough to ensure that a business is successful. Ultimately the only way that a strategy is followed, a marketing plan adhered to and sales and income targets achieved is by 'making it happen'. Putting it simply, the ability of a manager to make it happen, is the deciding factor that divides successful from unsuccessful businesses. But what does 'making it happen', in terms of producing income, actually require? The answer in part depends on the size of the business and its resources.

More...

To read the rest of the article you'll need to register a free MyCustomer.com account

With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register

If you're already a member and have forgotten your details click here for a reminder

1 comment

Create your free account

  • Access all articles in full
  • View multimedia
  • Receive email bulletins
  • Private messaging
Register now

Login

Forgotten your password?

Related articles