Increased investment in social media, mobile and email marketing will drive a 17% jump in digital marketing expenditure over the year ahead as budgets continue to migrate from more traditional TV, print and radio channels.
These are the findings of a survey undertaken among more than 1,000 in-house and agency-based marketers around the world by digital publishing and training group Econsultancy and ExactTarget, which specialises in on-demand email and one-to-one marketing.
The study entitled ‘More Money, More Channels: Marketing Budgets for 2010’ found that two-thirds of respondents plan to increase their online marketing spend during 2010, which on average accounted for 24% of their total budgets last year.