Reports of TV advertising's death greatly exaggerated
Although a mere 14% of viewers watch commercials on pre-recorded programmes without fast-forwarding, TV remains by far the most memorable form of advertising, according to research.
A survey undertaken among 4,199 UK consumers by researchers YouGov on behalf of management consultancy Deloitte indicated that 36% paid more attention to television commercials than any other medium, while 56% rated it among their top three forms of advertising.
Only 10% of respondents gave newspaper advertising the top slot, compared with a mere 2% for online video adverts and half that number for online banner ads or adverts on Apple iPhones or iPads.
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