Ryanair introduces boarding card advertising
Ryanair further enhanced its reputation for creativity in generating money from standard services this week by unveiling plans to introduce third party advertising onto the boarding cards of its 73 million annual customers.
The move follows the budget airline’s launch of its 100% online check-in mechanism last year, which means that passengers have to print out their own boarding cards.
Ryanair spokesman Stephen McNamara, said: "Our online advertising has proven extremely successful and the introduction of this boarding card adverting allows a highly valuable, targeted, integrated advertising campaign. The revenue from online advertising will help Ryanair to continue to lower fares for its passengers."
He added that the move provided a "unique opportunity" for advertisers throughout Europe to target specific Ryanair customers.
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