Salesforce.com used its record-breaking Cloudforce New York event to lift the curtain on its latest social enterprise initiative - the Radian6 Social Marketing Cloud.
Forming one of the highlights of CEO Marc Benioff's keynote at the largest Cloud Computing event on the east coast of America, the announcement was the latest addition to SF.com's drive to the social enterprise, with the aim of helping firms transform the massive volume of social media conversations into meaningful engagements.
Speaking about the new announcement, Tim Barker, VP of strategy, EMEA, Salesforce.com, told MyCustomer.com: “What we’re launching today is a new technology to help enable marketeers to be able to respond to this shift in how we interact with individuals going with email marketing back into social marketing. And so there are five core components of this that we’re announcing that really cover off the breadth of what a social marketing organisation needs to be."
The Social Marketing Cloud's five components:
Social monitoring - The social media monitoring that was acquired from Radian6 has now been expanded to support more than 150 million sources and 17 languages.
Social insights - New Radian6 Social Insights provide intelligent dashboards and sophisticated analytics to filter through the noise, identify relevant conversations and perform marketing campaign analysis. "The dashboard now integrates klout and social demographic information so that marketeers can do segmentation to understand the conversations, the geographies that those conversations are taking place in and the demographics which will help them measure campaigns that they do and get feedback on what are the conversations that peple are having about the company," explained Barker.
Social engagement - The Radian6 Social Engagement Console now enables companies to engage with customers directly where the conversation is taking place -- whether on Twitter, Facebook or other social channels.
Social hub - "Social media engagement is a core part of this but the interesting part is this thing called the social hub which allows you to workflow the conversations to different parts of your team automatically so that you can listen at scale, you can root topics about customer service to one part of the business, other parts into product specialists, other parts into the marketing or sales organisation. So it creates a level of automation to be able to listen at scale."
A social website - Siteforce allows companies and marketing individuals to click and create websites that are social to be able to create campaigns or interact with customers.
“The aim here is to really arm marketeers with a technology that allows them to be where their customers are, which is increasingly on customer networks,” concluded Barker.
