The seven rules of business branding
Creating buzz and loyalty around your company is crucial and good branding helps you do that. David Critchley examines how to build a lasting brand.
Company branding can be a bit of a business opinion splitter. On one side of the coin, branding features pretty low down on the average "to do" list, especially when times are tough. After all, how much thought can you really put into a logo, a business philosophy, or a marketing strategy when the primary focus needs to be on driving the day-to-day business and making sure your customers are happy?
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