Multichannel shopping experience providing marketers with greatest opportunity
New technology channels have hugely influenced the way we shop, with different channels overlapping and providing multiple roles - all of which means that marketers have a greater chance to make an impact on the purchasing journey than ever before.
According to a new survey by Shoppercentric, consumers still prefer to shop in-store but an increase in new technologies is creating a multichannel shopping experience.
In a poll of 1,001 shoppers, 87% still use in-store shopping, regarding stores as the most trusted channel for getting advice. Over 70% believe stores provide a good experience of try-before-you-buy with two thirds agreeing that stores also provide the most secure way of shopping. However, the biggest issues for shops were cited as crowding (79%), followed by high prices (50%) and time requirements (50%).
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