Social advertising ignored by a third of "unconvinced" marketers

Posted by Rachel Fielding in Marketing, Social CRM on Mon, 23/01/2012 - 02:11

Scepticism of the benefits of social advertising means that around a third of UK marketers have no social advertising plans.
 
 
 
Although more UK organisations are investing in social advertising, the market still lags far behind US adoption rates, finds a new survey conducted on behalf of Eloqua, a provider of on-demand Revenue Performance Management software.
 
 
 
It found that while two thirds of UK marketers have social advertising within their sights, the total still trails uptake in the US where 85% of U.S. marketers are either currently or planning to engage in social advertising over the next 12 months.

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