Social media being used in harmony with email by marketers - report
While marketers are using social media to enhance rather than replace email marketing campaigns, all too few are paying enough attention to the quality of customer lists or understand the returns generated by their promotional activity.
These are the findings of the fourth annual Email Marketing Industry Census undertaken among nearly 900 digital marketers between January and February this year by community-based publisher Econsultancy and email service provider Adestra.
The study indicated that email marketing now accounts for about 17% of the average digital marketing budget, up from 14% last year. Moreover, around 37% of respondents said that they now used the channel to encourage social network users to share content, while just under a third claimed that they intended to do so in future.
More...
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
- login or register to post comments
- Add to a social bookmarking site
