TED talks: Seth Godin on connecting with customer tribes
Posted by Neil Davey in Marketing on Thu, 25/02/2010 - 08:24
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- Media: Video(jump to)
- The internet has heralded the end of mass marketing.
- It has also recreated the concept of consumer 'tribes'.
- Tribes give ordinary people the power to lead and make big change.
- But tribes can also help your business spread your big idea.
In a new series, MyCustomer.com picks our favourite videos from the high-profile TED events. In our first video, esteemed marketing expert and author Seth Godin discusses how the internet has heralded the end of mass marketing - and provided the catalyst for the re-emergence of the social unit of 'tribes'. So what does this mean for your business?
- Want to read more on tribal marketing? Check out 'Tribal marketing: How do you engage with customer tribes' by Neil Davey.
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