Web analytics fuels growth at Unica
- Web analytics is a growth engine for Unica
- Customers want an integrated online and offline offering
- Subscription based pricing and flexible licensing are also in demand
- As conditions improve, businesses will return to preferred purchase methods
Marketing software firm Unica has re-branded under the slogan 'Marketing begins with U' . The 'U' is for Unica and for 'you, the customer' of course but, according to CEO Yuchun Lee, it's the web analytics space that's proving to be the sweet spot for the company at present and a key engine of growth.
“Unica is the increasingly recognised as a leader in web analytics by top industry analysts,” he says. “The latest example of this is Unica being ranked in the leadership Wave of Forrester’s analysis of web analytics vendors. NetInsight was recognised as one with the most flexible offering evaluated and it was giving perfect scores in key reporting analysis categories. As a result of the strength of our product and our increased brand recognition, Unica is starting to getting invited to a growing number of web analytics' new opportunities.”
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