Web users dismiss online adverts as "unappealing and intrusive"
Rather than having an impact, most web users find online adverts intrusive, repetitive, unappealing and cheap, according to research.
A survey by Connect Insight revealed that a mere 17% of consumers found that online ads either hit the mark or had any appeal, although younger users were somewhat more likely to engage.
Just under a quarter of 16 to 34-year-olds were positive about such messages compared with half of over 55-year-olds, who actively avoided sites where they interrupted their online activities.
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