Where does SMS fit into mobile marketing?

 

 

Although SMS is not feature-rich, sexy or visually beautiful, in our rapidly changing world of mobility and 'just-in-time' marketing - SMS is the killer app. If you haven’t already integrated SMS into your marketing strategy, you really are overlooking a simple but powerful tool.

 

 

It’s no secret that all successful customer engagements put your customer at the centre. To make that a reality, marketers must know their customer’s profile, such as; culture, language, likes/dislikes, age, where they live, number of kids, favored touch-points, etc. The more relevant the relationship you have with your customer, the greater your return on engagement, measured by increased brand equity, loyalty, retention, and revenue.

 

 

Of course, there’s nothing new to customer-centric strategies - it’s Marketing 101. But in the mobile/SMS environment it’s never been more important and more expected.

 

 

According to a recent Forrester study, 60% of mobile consumers expect vendors to know their product likes and dislikes, whether they are a new or returning customer, and what offers they prefer. Sophisticated targeting like this requires an industrial-strength technology platform.