Advertising spend is on the rise with internet experiencing the biggest increase from the previous quarter, according to Nielson’s latest Global AdView Pulse report.
The study found internet advertising spend has grown year-on-year by 12.1%, followed by radio (7.9%) outdoor (6.4%), cinema (4.1%), newspapers (3.1%) and television (2.8%) whilst magazine spend plummeted by 1.4% from the previous year.
According to the report, overall global ad spend continued to rise in the beginning of 2012, increasing 3.1% compared to Q1 2011.
Emerging markets such as the Middle East and Africa saw double-digit increases while North America and Asia Pacific saw modest more gains of 2.1% and 1.7%, respectively.
Randall Beard, EVP of Advertiser Solutions at Nielsen, said: “Advertisers continue to recognise the potential of emerging markets like Latin America and Africa as they look to reach new customers. These markets have proven their resilience through the down economy, and many consumers now wield spending power like never before.”