Yell teams with Microsoft to sell online ads and Cloud services
Yell plans to launch a global Cloud-based marketplace to resell Microsoft’s search, mobile and local advertising offerings plus a range of its application suites and Cloud services to small-to-medium businesses.
In return, Microsoft will help Yell to build the new marketplace, although it is unclear when it will go live. Among the software and cloud services for sale will be the software vendor’s Dynamics CRM and Office 365 packages as well as a number of communications bundles that are still under development.
Mike Pocock, Yell Group’s chief executive, said that SMBs were looking for digital solutions that could help them grow their businesses, transact with customers and operate more efficiently.
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