- Erasing marketing and business development silos can be a tough nut to crack
- 'Change' efforts can cause even more structural silos and cultural barriers
- Marketers being seen as replaceable
- Filtering internal entrepreneurship and individual professional passion
For many professional service firms (PSFs), erasing marketing and business development silos can be a tough nut to crack. Their less-than-optimal operational structures and negative cultural traditions can significantly hinder their efforts to integrate marketing and business development. And yet, when trying to integrate their marketing and business development functions, PSFs and B2Bs are quite capable of making progress. They've launched numerous noteworthy efforts to address their structural and cultural disconnectivity challenges.
'Doing things differently' is alive and well but could it actually hinder effectiveness? Unfortunately, yes - especially when laudable 'change' efforts cause even more structural silos and cultural barriers. This is a situation I've labelled 'the paradox of doing things differently'. Let's review some examples:
