- Omniture customers are running a trillion transactions a quarter
- But customers are turning to free alternatives in the face of recessionary cutbacks
- Security issues with free analytics products causes executives to ask difficult questions
- Creating a personalised experience
The online retail market hasn't managed to escape the downturn any more than its offline counterpart and that in turn has hit firms such Omniture. But the web analytics and optmisation firm reckons that there might be light at the end of the tunnel, albeit some way off.
In fact, the Utah-based company has held its own of late. It reported a loss of $4.87m for the most recent quarter, compared with losses of $6.46m in the same quarter of last year. It also turned in record revenues of $87.6m, up 22% over $71.6m in 2008. "We feel these are encouraging signs that the worse may be behind us," says CEO Josh James. "That said, it doesn't feel like things are trending back up yet and we still have not seen a material improvement in customer purchasing behaviour."
