The Rypple effect - the game's afoot for Salesforce.com
Posted by Stuart Lauchlan in on Fri, 06/01/2012 - 14:06
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On the face of it, Salesforce.com's takeover of Rypple seems like a diversion into HR terrority, but in reality it's all about gamification and an extension of the Social Enterprise vision.
Just before Christmas, Salesforce.com made a move that was either very surprising or totally predictable, depending on your interpretation of events.
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