a Sift Media publication

Social CRM

As social networking and Web 2.0 have proliferated in recent years, so a new branch of customer relationship management has grown. Social CRM – sometimes referred to as CRM 2.0 – integrates social media and social networking platforms such as Twitter, Facebook, LinkedIn and YouTube into customer relationship management.

Here you can find the latest information on how to engage with customers and use these networks for customer analysis and feedback to improve all aspects of CRM.

UK set for "most comprehensive" online ad regulation in the world

2010-09-02 02:08 - 2 comments

The UK is to introduce one of the world’s most ambitious attempts to police online marketing next year when the Advertising Standards Authority starts regulating messages.

Alterian plots Intrepid adventures in social marketing

2010-09-02 02:00

Alterian has further expanded its influence in the social media space by acquiring social media analytics consultancy Intrepid.

Will MySpace's rebuild push it into your social media plans?

2010-09-02 01:41

MySpace has been undergoing a major overhaul ahead of its relaunch. What has it changed and how will it impact users and brands?

Google buys social games firm SocialDeck

2010-09-01 02:08

Google has snapped up yet another ‘social’ start-up in its bid to create a social networking offering capable of rivalling Facebook.

PR firm rapped by FTC for fake iTunes reviews

2010-09-01 01:56

A PR agency hired by video game developers has agreed to settle over allegations that staff posted positive reviews on Apple’s iTunes store.

Twitter: Ten tips for customer engagement

2010-08-31 10:35

An increasing number of businesses are now using social network Twitter to engage with customers. But exactly how?

Facebook 'fans' of brands not more likely to make purchases

2010-08-31 01:55

Although two out of five Facebook users become brand ‘fans’ to receive benefits, few are more likely to make a purchase after doing so.

Social customer managed relationships

2010-08-27 02:36

Spiro Spiliadis explores whether 'social CRM' and 'social customer managed relationships' are two sides of the same coin - and what it means for the customer relationship.