a Sift Media publication

Social CRM

As social networking and Web 2.0 have proliferated in recent years, so a new branch of customer relationship management has grown. Social CRM – sometimes referred to as CRM 2.0 – integrates social media and social networking platforms such as Twitter, Facebook, LinkedIn and YouTube into customer relationship management.

Here you can find the latest information on how to engage with customers and use these networks for customer analysis and feedback to improve all aspects of CRM.

New event brings social customer discussion to London

10/02/2012 - 01:19

A new one-day event looking at the impact of the social customer on business strategies is coming to London next month.

Social media: 7 ways to drive interactions for leads - and measure them

09/02/2012 - 01:09

Danyl Bosomworth explores how to increase web interactions with social media and content.

New tool promises real social media results for SMEs

09/02/2012 - 01:01

A new launch is promising SMEs a full arsenal of tools to create success no matter what their knowledge of or experience with social media marketing.

InsideView launches sales intelligence tool in the UK

07/02/2012 - 01:27

InsideView has started shipping a UK and Ireland edition of its sales intelligence product and has announced partnerships with eight integrators and resellers in the region.

Twitter analytics tools would drive social investment

06/02/2012 - 01:04

The introduction of analytics to Twitter brand pages will allow brands to optimise their campaigns more effectively and could result in more investment in the platform.

Satmetrix marries NPS with sentiment for new social media measurement tool

03/02/2012 - 01:01

Satmetrix has launched a range of new tools that it says make business sense of social media content and will change the way businesses measure and use social media.

Social search and the customer experience: The perfect match?

03/02/2012 - 01:01 - 1 comment

Will social search take hold and redefine the nature of marketing, ecommerce and the digital customer experience?

Is your social media strategy creating value for ALL your stakeholders?

01/02/2012 - 01:03

What you say on a public social platform will not just be heard by the stakeholder group you are targeting and to think so risks a gaffe.

Salesforce.com targets SME “sweetspot” with social service dashboard

31/01/2012 - 08:00

Salesforce.com is hoping to level the playing field for small to medium sized businesses with the launch of Desk.com, its new social media customer service dashboard.