Presenting at the Webcom conference in Montreal last week, analyst Jeremiah Owyang spoke of the integration of advertising with social and announced his own updates to the the first three theses of the Cluetrain manifesto.
The analyst used his keynote to examine the state and future of social business – outlining how companies are organising social business and the emergence of the dynamic customer journey.
He provided three predictions likely to impact the social business space:
- Corporate websites reborn: Corporate websites as we know them will be defunct. Instead they will dynamically assemble content on the fly, making every page dynamic based on social data.
- Social becomes automated: Bots among us? Sort of. We’re already seeing the rise of Social Performance Software emerge, and this will enable brands to quickly respond (yet there are risks)
- To be heard, you will pay: With every brand using social networks promoting their latest product, the space is getting saturated. As a result, social networks will monetise by making content visible, via ads.
The slides from the talk are embedded below: