Artesian receives £2m injection to drive social CRM aspirations
Posted by Rachel Fielding in Social CRM, Technology on Mon, 13/02/2012 - 02:08
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Cloud-based social CRM vendor Artesian Solutions has received a £2m cash injection from venture capitalist Octopus Investments as it looks to tap into burgeoning demand for its applications.
Artesian will use the Series A investment to significantly increase its sales and marketing operations in new and existing vertical markets. The funding will also be used to increase investment in engineering, new product development and service delivery to existing customers.
Andrew Yates, Artesian Solutions’ CEO and co-founder said the investment from Octopus would give the company the financial resources to fully express its vision. “This investment from Octopus will allow us to drive a significant gear-change in our sales, marketing and engineering efforts, which means that we’ll be able to target customers in new sectors in entirely new ways.”
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