CRM users demanding more sophisticated tools to boost sales
Posted by Rachel Fielding in Social CRM, Technology on Mon, 21/11/2011 - 01:27
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Users of CRM applications are moving beyond lower cost sales force and customer service activity as they embrace much more sophisticated functionality to boost their sales and marketing success.
The latest CRM Technology Value Matrix released today by Nucleus Research finds CRM applications are evolving with new functionality, including sales effectiveness and enablement, social capabilities, marketing, and web optimisation with trends towards mobile application support.
The analyst highlights Microsoft, Oracle and Salesforce.com as the leading vendors in the current Value Matrix. But as major vendors are approaching the end of their product lifecycles for CRM applications, the analyst is predicting a very active market for competitive switches.
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