Customer experience veteran Tarkoff takes CEO seat at Lithium
Posted by Rachel Fielding in Social CRM, Technology on Wed, 24/08/2011 - 01:07
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Software industry veteran Rob Tarkoff is to take the reigns as CEO at social CRM specialist Lithium, as the company looks to capitalise on a booming market for social CRM products.
Tarkoff joins Lithium from Adobe Systems, where he served as senior vice president and general manager of the £600m Digital Enterprise Solutions business unit. He will succeed Lithium co-founder Lyle Fong who will take on the role of dhief strategist and continue serving on the board of directors.
In a statement, Tarkoff said: “The social software market is on the verge of unprecedented growth, and Lithium is uniquely positioned to take advantage of this opportunity. I am looking forward to helping the world's best brands ignite their customer base and engage their most passionate fans."
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