Facebook makes social media powerplay
Posted by Neil Davey in Social CRM on Thu, 22/04/2010 - 15:49
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Facebook made a raft of announcements at its F8 developer conference this week that shook the social media world – and promise to further extend the firm’s influence on the internet.
Among the big news was the announcement of its new Facebook for Web Sites platform, a new Graph application programming interface and also the offer of a new version of its Facebook Insights analytics service that give users who implement the new features data on their websites about the people who share content from these sites.
But the news widely regarded as the 'game changer', was its unveiling of new plugins that will enable websites to embed chunks of Facebook tools onto their sites.
Launching with 30 partners, including the likes of LOVEFiLM and online music site Pandora, ‘Open Graph’ and the new set of social plugs ins seem designed to make the entire web a more social experience.
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